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How To Run A Successful Wine Pull Fundraiser

Learn all about wine pull fundraisers, from start to finish. This article breaks down the who, what, and how of wine pull fundraising events

How To Run A Successful Wine Pull Fundraiser

The thought of wine may bring to mind images of dinner parties and fine living. It's an understated beverage that has the ability to make any occasion feel more sophisticated. But wine isn't just for sipping and swirling. It can also be a powerful tool for fundraising.

A wine pull fundraiser is a fun and easy way to raise money for your favorite cause. And with a little planning, it can be a successful one too! All you need is a selection of wine bottles, some decoration, and a few volunteers to help run the event.

This article will give you all the information you need to plan and execute a successful wine pull fundraiser. We'll cover everything from finding the right venue to marketing your event, and even provide a few wine pull fundraiser ideas to get you started.


What is a Wine Pull Fundraiser?

A wine pull fundraiser is a type of raffle where participants purchase a ticket for a chance to win a bottle of wine. The bottles of wine are donated by local businesses or individuals, and all of the proceeds from the sales go to the chosen charity or cause.

Wine pull fundraisers are a great way to raise money because they're easy to set up and run. Plus, they're a lot of fun! Guests will enjoy trying their luck at the wine pull, and they'll get to take home a bottle of wine no matter what. It's a win-win!

Wine pulls are usually priced around $25, with all of the proceeds going to the chosen charity. However, you can adjust the price depending on your budget and the needs of your fundraiser.

Each bottle will have paper, bags, or some other decoration obscuring which wine it is. That way, supporters don't know which wine they're pulling, which makes it more fun and unpredictable!

Whether you're looking to raise money for your school, charity, or favorite non-profit, a wine pull fundraiser is a great way to do it.

Tips to Run a Successful Wine Pull Fundraiser


Now that you know what a wine pull fundraiser is, it's time to start planning your own! Here are a few tips to help you run a successful wine pull fundraiser.

1. Choose the right venue

The first step in planning your wine pull is to find the perfect venue. You'll want to choose a place that's large enough to accommodate your guests, and that has enough tables and chairs for everyone. You'll also want to make sure the venue has a liquor license so that you can serve wine.

If you're having trouble finding a venue, try reaching out to local businesses or organizations. Many times, they'll be happy to donate space for a good cause.

2. Find a wine sponsor

The next step is to find a wine sponsor. This can be a local business, winery, or even an individual who's willing to donate bottles of wine for the fundraiser.

You can also see if any nearby vineyards would be interested in partnering with your charity by donating a couple of bottles of wine (which they will get free advertising for, of course). Then, at the event, have information about each wine being offered as well as the donors/sponsors who made the event possible.

When you do find a wine sponsor, be sure to ask if they're willing to provide any additional support. This could include things like wine glasses, decoration, or even help with setting up and running the event.

3. Set a date and time

Now that you have a venue and sponsor, it's time to set a date and time for your fundraiser. Choose a date that will work well for both your venue and your wine sponsor. You'll also want to pick a time that's convenient for your guests.

Wine pulls are typically held in the evening, but you can adjust the time to fit your needs. If you're having trouble finding a date that works for everyone, try conducting polls or surveys to see what times and dates are best for your guests.


4. Promote your event

It's now time to start promoting your wine pull fundraiser! The sooner you start, the better.

There are many ways to promote your event, but one of the best is through social media. Create a Facebook event and invite all of your friends and family. You can also promote your event on Twitter, Instagram, and other social media platforms.

Another great way to promote your wine pull is by reaching out to local businesses and organizations. See if they're willing to help promote the event through their own channels. This could include things like flyers, email blasts, or social media posts.

5. Prepare the pull

Once you have everything planned, it's time to prepare for the wine pull. This includes setting up the tables and chairs, hanging signage, and putting together the goodies.

Cover each bottle of wine with paper, bags, or some other decoration so that guests can't see which wine they're pulling. Once covered, make sure you display them neatly so that guests can easily see all of the options. You can spread them on a table or on a wine wall, but be sure to leave enough space so that guests can move around easily.

It's also advisable to offer a holding place for the wine bottles so that guests don't have to carry them around with them during the event.

6. Conduct the pull

Now it's time for the main event: the wine pull itself! To conduct the pull, simply have each guest choose a numbered bag or ticket. They'll then take their ticket to the table with the corresponding number and pick out a wine bottle.

It's important to note that you're not only limited to the traditional method of pulling a ticket. There are many variations of wine pull fundraiser ideas that you can use to add a bit of excitement and creativity to your event.

Let's look at a few popular variations!

Wine Pull Fundraiser Ideas

  • Wine... and beer?: Craft beers have long been a popular choice for fundraisers. If you want to appeal to a wider audience, try offering a mix of wine and beer options.

  • Spin the bottle: Who doesn't love a good game of spin the bottle? This variation is great for adding excitement to your wine pull. To play, set up wine bottles in a circle surrounding a spinning bottle. Then, simply have guests buy a game ticket and take their chances at spinning the bottle. The person who the bottle points to when it stops will get to take home the wine bottle in front of them.

  • Up the ante: Have a wine collection evening where instead of each person buying one bottle, they buy raffle tickets for $10-15. The first-place winner gets to take home 20 bottles, second place with 15, and third place with 10.


Where to Source Donations

We touched on this briefly before, but it's worth mentioning again: where you source your wine donations can have a big impact on the success of your fundraiser.

Asking local businesses is always a great place to start. Wineries, liquor stores, and even grocery stores are often willing to donate items for fundraisers. You can also check with friends and family members to see if they have any wine bottles they'd be willing to donate.

But where else can you look? Check out these other great sources for wine donations:

  • Total Wine Donation Request: Total Wine & More is the largest U.S. independent retailer of fine wine. They have 229 locations across the nation where they offer the best prices for wine, beer, and other spirits.
  • Pernod Ricard Donation Request: Pernod Ricard is the world’s second-largest wine and spirits seller, which owns well-known brands including Malibu, Jameson, and Absolut.
  • Jackson Family Wines Donation Request: Jackson Family Wines is a wine company specializing in chardonnay varieties. They prioritize sustainability in their craft, and are pursuing regenerative farming and water conservation efforts in their vineyards.
  • Brooklyn Winery Donation Request: Brooklyn Winery is an urban winery that crafts boutique, small batch wine and seasonal eats.
  • CLE Urban Winery Donation Request: CLE Urban Winery brings the unique concept of a working winery and tasting room to the historic urban setting of the Cedar-Lee neighborhood of Cleveland Heights, Ohio.
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