As a publicly owned corporation, Atlantic Lottery is dedicated to supporting and celebrating the unique culture, social values, and economic well-being of Atlantic Canada. Through sponsorships, they aim to have a positive impact on the region's communities by backing events that showcase the distinct culture and contribute to the local economy.
The Sponsorship Program, including the Community Festival and Events Program, focuses on supporting festivals, exhibitions, and events that highlight the unique culture within each community or region in Atlantic Canada. Events sponsored typically offer a comprehensive experience, featuring various components like live local music, agricultural displays, and community celebrations. The program is grassroots in nature, meant to bring together friends, families, and neighbors for special day or weekend-long events. The overarching goal is to support events throughout Atlantic Canada annually, ensuring a wide geographic reach and impact.