Arts Alliance aims to provide leadership, advocacy, services, and resources to the South Hampton Roads arts community, ensuring the area maintains a vibrant cultural community that attracts business and reaches over a million people annually. They focus on pooling resources from businesses and foundations to support local non-profit arts organizations, addressing the need for regional arts leadership and uniting the sector.
The Arts Alliance grant program is designed to support arts and cultural groups that perform or exhibit in the South Hampton Roads area. The program's goal is to fund local non-profit arts organizations through donations collected from businesses and foundations. This initiative is based on the belief that investing in the arts is beneficial for business and community well-being, and it seeks to maintain and grow the cultural vibrancy of the South Hampton Roads area by providing necessary resources and advocacy.