The mission focuses on addressing community needs across Antrim, Benzie, Grand Traverse, Kalkaska, and Leelanau counties. Through a variety of endowments, they aim to support philanthropic approaches to meeting basic needs, promoting self-sufficiency, and helping individuals achieve independence across these regions.
The Genuine Leelanau Charitable Endowment, established in 2006, aims to support children and families in Leelanau County by funding integrated arts and other beneficial projects. It gathers donations from many supporters who share a common interest in aiding those in need within the community. The grant prioritizes projects that have a positive impact on children and families in Leelanau County.