The mission focuses on addressing community needs across Antrim, Benzie, Grand Traverse, Kalkaska, and Leelanau counties. Through a variety of endowments, they aim to support philanthropic approaches to meeting basic needs, promoting self-sufficiency, and helping individuals achieve independence across these regions.
The grant program supports organizations and projects that work towards self-sufficiency for individuals by addressing basic needs. This includes providing support in areas such as food, healthcare, housing, and childcare. The Campbell Endowment, which funds these grants, was established with the goal of aiding programs or projects that embody these values in the specified five-county region.