The Hawai‘i Tourism Authority (HTA) aims to strategically manage Hawai‘i tourism in a sustainable manner that aligns with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. HTA focuses on improving the quality of life for residents and communities across the state, encouraging responsible tourism to ensure sustainability.
The Community Enrichment program focuses on delivering distinctive, authentic, and highly-valued visitor-related experiences. These activities are developed by the community for the community, representing offerings that the community is eager and willing to share with visitors. This grant program supports specific causes that enrich the community and enhance the visitor experience in a way that is authentic to the Hawaiian culture and beneficial to the local community.