The mission of the JJ Watt Foundation is to provide after-school athletic opportunities for middle school aged children, supporting as many schools/programs as possible. Currently prioritizing schools that have not yet received funding from the foundation, especially in the context of the economic impact of Covid-19 and the inability to hold their annual fundraiser. The foundation emphasizes the need for discussing overall athletic needs with school officials and applying for the most critical requirements.
The grant program focuses on broad goals like enhancing access to after-school athletic opportunities for middle school children, underscoring the importance of sports in a child's growth and development. It provides specific support for purchasing uniforms and essential safety equipment like helmets close to expiration, pads, wrestling or cheerleading mats, and other vital sports equipment. A unique requirement is the inclusion of the JJWF logo on all funded uniforms, promoting the foundation's contribution and ensuring the uniforms are not personalized with student names. The application process is structured around the sports seasons, with specific deadlines for submission based on when the sports start.