Marketing Matching Grant

The grant program focuses on cooperative marketing strategies to enhance the state's tourism industry. It operates on the principles of maximizing the Missouri Division of Tourism's resources and building productive partnerships within the industry. The program seeks to reduce administrative burdens, support Missouri's overall marketing strategy, and create marketing programs that benefit both MDT and Destination Marketing Organizations (DMOs). Specific causes supported include:

1. Increasing visitation and tourism spending in Missouri through the Marketing Matching Grant, which reimburses approved media advertisement placements for certified DMOs at 50%, based on the tourism level of the DMO's county.
2. Supporting DMOs with grants that align with their marketing efforts and objectives.
3. Developing marketing platforms and partnerships, including Search Engine Marketing, to enhance Missouri's competitiveness for travel and tourism market share.

These objectives aim to leverage mutual goals between MDT and DMOs, thereby fostering mutually beneficial marketing initiatives. The ultimate goal is to position Missouri as a top choice for travelers, thus driving economic benefits through increased tourism.