The Missouri Division of Tourism (MDT) aims to enhance tourism and increase visitation through strategic marketing initiatives, emphasizing cooperative marketing programs. These efforts focus on maximizing the use and resources of MDT and its industry partners to boost Missouri's tourism economy and market share efficiently and effectively.
The Missouri Division of Tourism’s cooperative marketing programs are designed to support and further the division's annual marketing strategies, specifically to enhance Missouri's travel and tourism competitiveness. These programs aim to utilize underused resources, foster industry partnerships, and streamline administrative processes. They include the Marketing Matching Grant, Supporting DMO Grant, Marketing Platform Development, and Search Engine Marketing Partnership. Objectives include supporting MDT’s marketing strategies, creating mutually beneficial marketing efforts between MDT and Destination Marketing Organizations, and maintaining efficient program operations. The Marketing Platform Development program, in particular, focuses on long-term marketing investments, covering various tourism marketing improvements with a 50% reimbursement scheme, subject to eligibility and fiscal limitations.