Nike takes action to create a better world by investing in more active, inclusive communities, starting with the cities where they live, work and operate.
The Nike Community Impact Fund (NCIF) is geared towards driving positive, lasting change within communities through play and sport, with a particular focus on cities where Nike operates. This employee-led initiative supports local community organizations around the globe, emphasizing projects that promote active and inclusive communities. In the Netherlands, the focus is on supporting underserved communities in Amsterdam, Amersfoort, Hilversum, and Utrecht, with the goal of increasing physical activity among marginalized groups, including people from underrepresented backgrounds, girls, and children with different abilities. The overarching aim is to leverage sport and physical activity to foster social inclusion, health benefits, self-confidence, and social skills within these communities.