The North American Lake Management Society (NALMS) focuses on promoting sound and sustainable management of lakes and their watersheds. By facilitating information exchange, raising public awareness, and endorsing supportive programs, NALMS aims to enhance professional practices in lake management, support relevant research, and guide public and private entities in their stewardship of lake ecosystems.
The Jim Flynn Outstanding Corporation Award annually acknowledges a corporation making substantial contributions towards achieving NALMS's objectives. This includes efforts in facilitating technical and administrative information exchange on lake and watershed management, raising public awareness of lake ecosystems, fostering support for protective programs at various governmental levels, providing managerial guidance, enhancing professional standards in lake management, and encouraging research in lake ecology and watershed management.