Oatly's mission focuses on promoting sustainability and innovation within the food and beverage industry, with a specific emphasis on supporting the coffee community. They aim to inspire and aid small businesses in adopting practices that contribute positively towards a sustainable future for the industry and the planet.
The Big Idea Grant for Coffee is an annual initiative by Oatly designed to support small businesses in the coffee industry. This grant encourages the pursuit of strategies, projects, and innovative ideas that promise to be beneficial for the industry's sustainability. A key objective is to ensure that the knowledge and insights gained from these endeavors can be widely disseminated, fostering a culture of sustainability and innovation across the sector.