The Pop Culture Collaborative is a philanthropic resource and learning community aiming to transform the narrative landscape in America regarding people of color, immigrants, refugees, Muslims, and Indigenous peoples, especially focusing on women, queer, transgender, and/or disabled individuals. It aims to achieve this through partnerships with the social justice sector and industries like entertainment, advertising, and media to help audiences understand the past, present, and future of American society. The goal is to promote a pluralist culture where people engage in the hard work of belonging together in a just society.
Rapid Response Grants aim to support projects that quickly respond to or anticipate acute and timely political or cultural moments. These grants, available year-round, offer up to $50,000 for initiatives to be completed within 4 to 12 months. To qualify, proposals must engage, center, support, or affect people of color, immigrants, refugees, indigenous peoples, and/or Muslims, with special consideration for projects that prioritize gender justice, LGBTQIA rights, disability, democratic fairness, pluralist values, and economic justice. Ideal projects include cultural organizing efforts, pop culture campaigns, gatherings/convenings, cultural research, and narrative strategy design or implementation, especially those that are time-sensitive, focus on narratives, and aim to reach mass audiences with intentions of moving narratives in significant ways. The grant supports five priority areas: Artists Advancing Culture Change, Building the Pop Culture For Social Change Field, Culture Change Research, Movement-led Pop Culture Narrative Strategies, and Innovations in Mass Audience Activation, highlighting the importance of creating transformative narrative environments, developing partnerships, conducting research, and engaging mass audiences for a just and pluralist America.