Sony's charitable mission in the U.S. focuses on supporting arts, culture, technology, and the environment, with a particular emphasis on education within these areas. The company aims to utilize its financial, technological, and human resources to foster the creative, artistic, technical, and scientific skills vital for the future workforce.
The CREATE ACTION grants aim to support local social justice organizations by providing them with the tools and resources needed for long-lasting impact. Beneficiaries receive direct funding, Sony Electronics products, and a custom-created promotional film to help tell their story. The program focuses on empowerment through collaboration, partnership, and marketing support, recognizing the critical role of local organizations in understanding and addressing the unique challenges of underserved communities.