The WBAL Radio Kids Campaign aims to promote and support educational, vocational, recreational, civic, and social activities for economically deprived young boys and girls in the WBAL Radio listening area, without discrimination based on race, creed, color, or national origin.
The WBAL Radio Kids Campaign funds a variety of initiatives to directly benefit children, especially those who are economically deprived. Supported activities include providing meals, covering admission fees to cultural institutions and recreational events, funding for transportation, supplying arts and crafts materials, purchasing books and educational resources, providing computers, specialized recreational and therapeutic equipment, athletic equipment and uniforms, school uniforms, organizing holiday parties, and arranging educational field trips. These examples illustrate the Campaign's broad goals of fostering the overall improvement and betterment of disadvantaged children's lives.