The American Orchid Society aims to promote orchid appreciation by providing accurate, up-to-date educational information on orchid care. It also sponsors research and conservation efforts to support the sustainability of orchids worldwide.
The Philip Keenan Award is designed to honor an individual's contributions to the study or preservation of native orchids in North America, excluding Mexico. It considers the recipient's past achievements in these areas, underscoring the grant's focus on conservation and academic study of native orchids.