AmericanTrucks is committed to supporting the backbone of the American workforce by acknowledging the critical role of pickups in job sites, disaster relief, and other community services. They aim to bolster non-profit charitable organizations that utilize pickup trucks and accessories to enhance their community efforts.
The Positive Payload Program by AmericanTrucks is designed to support non-profit charitable organizations that depend on pickup trucks to serve their communities. Eligible applicants can apply for a $250 donation if they work with or volunteer for a charity using specific models of Ford, Chevy, GMC, or Dodge pickup trucks. Selected charities will receive a one-time $200 donation and the chance to win an additional $2,000 annual grant. Applications are reviewed on a rolling basis, and the annual award winners are announced by December 30th each year.