The Cabela Family Foundation's mission is to build and create partnerships and projects which promote outdoor recreation, conservation, and charity toward others.
Promote Outdoor Recreation: The Cabela Family Foundation seeks to help others, particularly youth, appreciate the blessing of the outdoors, just as Dick and Mary Cabela did.
Conservation: The Cabela Family Foundation embraces the North American Wildlife Conservation Model, a belief that our wildlife belongs to all and needs to be managed to sustain animal populations. This idea promotes the concept that each generation should be able to experience wildlife in the wild.
Charity Towards Others: Dick and Mary Cabela’s deeply rooted Catholic faith influenced their view of the world. A strong belief in caring for God’s creation led the couple to believe they were called to be stewards of the earth and its creatures.