Goodyear's mission for its corporate social responsibility platform, Goodyear Better Future, is focused on creating positive outcomes for people, communities, and the world. This involves building and supporting collaborative programs that benefit the communities where they operate, with a strong commitment to making a difference bolstered by the active involvement of Goodyear's associates.
Goodyear's grant program operates with the goal of utilizing its resources to foster and support collaborative programs within its community investment focus areas. These areas are designed to reflect both the global and local nature of Goodyear's business and areas where the company believes it can have the greatest impact. The focus areas include promoting safe mobility to enhance community strength, inspiring individuals to reach their educational and career potential, and environmental initiatives aimed at waste reduction and energy conservation. Associate engagement is highlighted as a crucial element of all the company's corporate social responsibility efforts.