The Hawai‘i Tourism Authority (HTA) aims to strategically manage Hawai‘i tourism in a sustainable manner that aligns with economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. HTA focuses on improving the quality of life for residents and communities across the state, encouraging responsible tourism to ensure sustainability.
The Resort Area Hawaiian Culture Initiatives (Statewide) grant provides support to cultural practitioners and musicians who offer authentic Hawaiian experiences and entertainment in resort areas throughout Hawai‘i. This initiative aims to promote and preserve Hawaiian culture by enhancing the authentic Hawaiian cultural presence in the tourism sector.