The mission of the Houston Arts Alliance (HAA) is to implement the City of Houston's vision, values, and goals for arts grantmaking and civic art investments. They work under contracts with the Mayor’s Office of Cultural Affairs, executing privately funded special projects for disaster preparation, arts education equity, research on the arts state, and temporary public art to vitalize neighborhoods.
The Festival Grant program supports arts festivals or arts components of cultural festivals in Houston, with grants of up to $10,000. The goal is to celebrate Houston's diversity and bolster its reputation as a unique destination for art and culture. These grants, funded through the City of Houston via the Hotel Occupancy Tax, aim to enrich the public's cultural experiences and promote the city's creative identity.