The trusts are dedicated to the care and well-being of animals, with a focus on dogs, but their mission is not limited to canine welfare alone. Emphasizing the late Mr. Rowe's compassionate philosophy, they aim to support programs that help abandoned and abused pets, primarily dogs, and efforts that protect the habitats and improve the welfare of wildlife, with a particular interest in canid species.
The grant program guided by the trusts places a strong emphasis on the care, protection, and welfare of animals. Key areas of support include initiatives aimed at providing aid to abandoned and abused pets, predominantly dogs, and projects dedicated to the conservation and improvement of wildlife habitats, specifically targeting canid species. The unique approach of the trusts, inspired by the close personal relationship with Mr. Rowe and an intimate understanding of his wishes, allows for a broad interpretation of their mission to include a variety of animal welfare and conservation efforts.