The Russell Foundation is dedicated to supporting programs for children and youth aimed at their holistic development into confident, competent, and caring adults. Its mission includes making a positive difference in young lives to help them achieve their highest potential. The foundation supports charitable organizations, projects, and research that address detrimental issues affecting the developmental phases - physical, intellectual, emotional - of children and youth across all ages and socio-economic statuses. Its core values are self-image, self-respect, personal responsibility, confidence, education, competence, healthy lifestyles, caring, and respect for others.
The grant program by The Russell Foundation focuses on creative and effective solutions for a variety of developmental needs essential for children to reach their full potential. It supports organizations engaged in specific areas including education (advancing academic achievements), development (building long-term life skills), intervention (providing resources for children in immediate difficult environments), character (instilling morals and ethical behavior), health (maintaining well-being), and medical support (for treatment of birth defects and physical impairments). The foundation prefers to award grants to any single organization for a maximum of three years to allow flexibility and support different charities with fresh approaches to achieving the foundation's goals.