The Department of Tourism in Wisconsin focuses on marketing the state as a premier travel destination, significantly impacting the state’s economy by supporting the tourism industry. With a small portion of the state budget and workforce, it collaborates with the Wisconsin Council on Tourism, committee members, and industry partners to keep tourism as a leading industry in the state.
The Joint Effort Marketing (JEM) Grant Program is designed to provide funding assistance for Wisconsin nonprofit organizations to bring promotional events or projects to life. The program covers qualified promotional costs across five grant categories, specifically targeting sales promotions that provide significant incentives to attract visitors to the area for a limited time. The JEM grant aims to act as a catalyst for communities, helping them to boost their local economy and generate employment opportunities by bringing their promotional ideas to fruition.