BCBSNM aims to promote accessible, cost-effective, quality healthcare for its customers. The company integrates this mission with corporate giving and sponsorship decisions, aligning community supports under strategic focus areas to enhance access to care.
The Blue Impact grant program, hosted by Blue Cross and Blue Shield of New Mexico (BCBSNM), is designed to support nonprofit organizations with sustainable and measurable programs targeting one of BCBSNM's five newly aligned areas of focus. These focus areas aim to address the social determinants of health and include Economic Opportunity and Stability, Nutrition, Neighborhood and Built Environment, Locally Defined Health Solutions, and Optimal Health Outcomes. The grant program seeks to advance holistic care, address health equity, and support the needs of under-championed populations, aligning with BCBSNM's mission to expand access to healthcare and promote community health and wellness.