Amazon—well-known for its comprehensive offering of food, furniture, clothes, and home and personal care products through its multinational e-commerce site—but what donations can it offer your nonprofit organization?
We did the research for you, to help your nonprofit start receiving donations from Amazon. Learn more about Amazon’s donation program initiatives below.
Amazon doesn’t have their own in-kind donation program, but instead donates most of their surplus inventory to nonprofits through a program called Good360. Their surplus inventory consists of usable items that are overstocked, returned, cosmetically damaged, or near expiration.
To get donations from Amazon and other corporate donors through Good360, register your organization here. Registration is free, but be sure to keep in mind that the site charges a small administrative fee on donated products, which covers the shipping, handling and processing of the item. To register with Good360, note that your organization must be a 501(c)(3) tax-exempt recognized public charity, a school, VOAD Member, church, newly developed organization or under a 501(c)(3) group exemption.
Currently, Good360 only serves organizations that are based in the United States and Canada. Amazon donates products to organizations in Europe through In Kind Direct International. For more information on Good360, check out their FAQs.
In 2020, Amazon has donated $5 million in Amazon electronics to healthcare workers and other communities affected by COVID-19. However, Amazon doesn’t have an open program specifically for requesting their Fire electronics.
Unfortunately, Amazon doesn’t have an active gift card donation program, though they have donated gift cards in the past as a part of their Right Now Needs Fund, which partners with two nonprofits, Alliance for Education and Bellevue LifeSpring. The two nonprofits support the needs of students in underserved communities by funding meals, school supplies, shelter, and other basic needs. Read more about it here.
If you are looking for product and gift card donations, the following companies also donate. Select any of the links below to be directed to the company's donation program information.
Outside of department stores, the following regional grocery and supermarket chains also donate:
Yes, Whole Foods does donate to nonprofits. Their Community Giving program provides financial support to registered nonprofit organizations in the United States, Canada, and the UK. The program is primarily geared towards supporting organizations that work in areas of food access, environmental stewardship, or other closely-related needs. It's important to note that the organizations must align with Whole Foods Market's Core Values and use the donations to support programs in communities surrounding Whole Foods Market stores. However, the program does not offer in-kind or gift card donations. To learn more about this program, read our Whole Foods Donation Request blog post.
To kick-off Hunger Action Month, on September 1, 2020, Whole Foods launched a program called Nourishing Our Neighborhoods. This program entailed Whole Foods purchasing 19 refrigerated vans which will provide the receiving organizations with 20,000 pounds of food per week.
For more information on Whole Foods’ Nourishing Our Neighborhoods program, and a list of receiving organizations check out this blog post.
AmazonSmile was a program where Amazon donated 0.5% of the price of eligible AmazonSmile purchases to charitable organizations selected by the customer at checkout, at no additional cost to the customer. Consumers could access this feature by shopping at smile.amazon.com or by enabling it in their mobile app. In 2020, AmazonSmile donated over $60 million to registered nonprofits.
Unfortunately, on February 20, 2023, Amazon sunsetted AmazonSmile after nearly a decade of its operation to refocus their philanthropic giving to make a greater impact. Read more about Amazon’s decision to close this program here.
It is important to keep in mind that 0.5% of every purchase made on AmazonSmile does not amount to very much. $1,000 spent on AmazonSmile would just accumulate to $5 earned for an organization, which means that AmazonSmile might not be a meaningful or time efficient method of fundraising.
On the other hand, obvious pros to Amazon’s giving program are that consumers can choose which charity they want to support through their purchases, and that it offers any U.S. charity in good standing the opportunity to accrue donations just by registering the charity and verifying its bank information.